At its most basic, "SEO" means finding ways to increase your site's appearance in web visitors' search results. This generally means more traffic to your site. Intense SEO would definitely involve complex site restructuring with a consultant that specializes in this area.

The Process (Without giving it all away)

Submit your keywords: We do recommend 5 key phrases initially as it helps your campaign to be more targeted but you can add more at no extra cost.

Site Audits: We will review your website and produce a report to highlight where the content could be improved. We also produce a progress report sporadically.

Site Submission: We submit your site to search engines.

Backlinks: We create backlinks to your site to improve your organic listing in the search engines.

Social Media: Blogs and articles for all platforms including Twitter.